Retail Case 02 · Regional Fresh-Protein Operator

Assortment reset and execution correction

Planogram drift and over-assortment degraded turns and markdown discipline.

+4.2 pts Margin Gained

The Problem

Planogram drift, over-assortment, and markdowns clearing mistakes were suppressing category performance.

Root Cause Diagnosis

Case-pack decisions fragmented demand, and promo windows left dead inventory in the set.

What PRO Evaluated

SKU contribution curve, assortment productivity by linear foot, markdown recovery rate, labor allocation against category mix.

The Intervention

Collapsed low-yield tails, standardized facings, and tied promo depth to post-event reorder behavior.

The Outcome

4.2-point margin gain with cleaner turns and fewer emergency markdowns.

The Lesson

Assortment breadth only pays when execution consistency protects turns and post-promo contribution.

Full Case Study Document

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Includes the full root cause map, evaluation framework, and intervention sequence used in this engagement.

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