Distribution Case 01 · National Distributor Supplier
Expansion gate reset
Multi-DC rollout paused until landed margin and fee exposure were stabilized.
The Problem
Multi-DC rollout was under pressure while contribution remained thin at current volume.
Root Cause Diagnosis
Freight, program fees, deductions exposure, and case-pick complexity were underestimated.
What PRO Evaluated
Landed contribution by lane, fee stack by customer class, order-profile volatility, fill-rate risk, rebate dependency.
The Intervention
Implemented a staged gate model, renegotiated key fee terms, and set lane-level contribution thresholds before each DC activation.
The Outcome
$382K projected downside avoided, preserving a cleaner path to profitable channel expansion.
The Lesson
Scale is only strategic when each added node clears contribution gates after real fee and service pressure.
Full Case Study Document
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Includes the full root cause map, evaluation framework, and intervention sequence used in this engagement.
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